Email Marketing Metrics That Actually Matter
Which email metrics to track, which to ignore, and how to tie them to revenue instead of vanity.
You can drown in email marketing metrics. The trick is knowing which few actually predict results and which are just vanity.
Track these
- Click-through rate — the cleanest engagement signal now that opens are inflated.
- Conversion rate — did the email drive the action you wanted?
- Bounce + complaint rate — your deliverability health.
- List growth vs churn — is the list getting healthier?
Treat opens with caution
Privacy features auto-load images, inflating opens. Use the trend, never the absolute number, and pair it with clicks.
Send email that actually lands in the inbox
API and visual editor, SPF/DKIM/DMARC out of the box, analytics and warm IPs. Free tier — 200 emails/month, no card required.
Tie it to money
Revenue per email and per subscriber cut through the noise. A campaign with a "low" open rate that drives sales beats a high-open campaign that drives nothing.
See it in one place
Sendersy's analytics dashboard shows sends, opens, clicks, bounces and conversions per campaign. Start free.
Writes about campaigns, segmentation and automation. Ran email programs for SaaS and e-commerce.
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